LFW; Alexandra Groover


Fashion designer Alexandra Groover unveiled her 8th collection during London Fashion Week. After a trilogy of films ;Birth, Life and Death, came a suprise installment of Afterlife. Afterlife is another short film, shot in black and white, as a presentation of her Spring/Summer 2013 collection.

The collection has 10 looks, some of which are unisex, all in Groover’s signature black jersey, and the patterns are always cut in an unusual way. The large but minimalist gunmetal grey jewellery throughout is by Jane Groover.

The presentation was held at St Giles in the Field Church ( I love a church, aesthetically speaking), it was very dark, to suit the designer and the film projected onto a screen where the altar would be. Alexandra later had a set by musician Dave.i.d and then by DJ Andrew Hartwell before the assembled congregation.

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